Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Friday, September 17, 2004

The Holidays are coming, are you ready?

The holiday season is just around to corner. Are you ready? For many merchants, the holidays mean an increase in sales and business. This in turn, means more opportunities for affiliate to earn more over the next few months. In order to make to most out of the holiday sales period, you must take some time to prepare your websites for holiday buyers.

Things to consider include:



  • A color pallet change
  • Holiday graphics
  • Optimization of your content for holiday related keywords
  • Preparation of holiday theme PPC campaigns.
  • Launching your site early enough to get picked up by the search engines.

One good habit you can pick up from brick and mortar stores is that, they start their promotions very early. I've been seeing Halloween candy and decorations in store for the past few weeks. The earlier you start, the more time you have to make sale and earn commissions. Of course, you can't always start as early as you want. Your merchants also have to be on board.



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