Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Sunday, August 29, 2004

Consider Google AdSense

It's been over a year since the Google AdSense program was launched for web publishers, and from my experience, it's been one of the best performing program I've been a part of.

The fact of the matter is that not everyone who comes to your web pages is interested in what you have to offer. The majority of times they leave your site, leaving you with no income from your traffic. That's were Google AdSense comes in handy. The ads that show up on your site are chosen to fit closely to your site's content. This creates a situation where your visitor sees ads that they are most likely very interested in.

Many times, I've had situations were the income from AdSense outperforms the income from the affiliate programs I'm promoting on a site. I'm not alone with this observation, and many other affiliate marketers have also shared the same experience. In the coming months, it will be interesting to see how the affiliate marketing world reacts to this.

If you are just getting started building a new website to promote an affiliate program, you should consider integrating AdSense into your site. You may be pleasantly surprised with your results.

Please note that if you don't have an AdSense account, you should hold off on applying for an account before your site is completed. Make sure you have solid content on your site, or you may end up not being approved for the program. If this happens, take some time to beef up your site's content and try again.

Take the Google AdSense Tour for a detailed overview of the program. In the future, I'll be sharing some tips in the future that will help you make the most out of the AdSense program.

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