Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Tuesday, March 01, 2005

Overture Services To Become Yahoo! Search Marketing Solutions

Will Offer Sponsored Search and Submit Products, Providing One-Stop
Search Marketing Resource for Businesses Worldwide

Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. today announced that it will be re-branded Yahoo! Search Marketing
Solutions and will bring together its sponsored search offerings and
Yahoo!'s listings submit products under the new banner. Through Yahoo!
Search Marketing Solutions, advertisers of all sizes will enjoy convenient
access to the industry's most comprehensive suite of search marketing
and related products and services.

Yahoo! Search Marketing Solutions' suite of offerings will include the
following products:

  • Sponsored Search Listings, the flagship search
    advertising product

  • Content Match™, Yahoo!'s contextual advertising

  • Local Match™, Yahoo!'s local sponsored search offering

  • Site Match™ Self Serve and Site Match Xchange™,
    Yahoo!'s search URL submission products

  • Yahoo! Product Submit™, the Yahoo! Shopping URL
    submission program

  • Yahoo! Express™, the Yahoo! Directory URL submission

  • Marketing Console™, which enables advertisers to
    track campaign performance across multiple online channels

  • Search Optimizer™, which allows advertisers to
    improve their campaign performance and reduce the amount of time spent
    managing their listings

The group will also continue to enhance and expand Yahoo's network of
sponsored search distribution sites.

In conjunction with Overture's re-branding, Yahoo! will launch a new
Advertising Solutions Center in the U.S., through which businesses can
plan and buy Yahoo! Search Marketing Solutions products. In addition,
the new center will offer marketers information about Yahoo!'s customized,
creative media solutions, providing them access to the largest set of
search marketing and brand advertising solutions on the web.

“Our mission is to be essential to marketers of all types around the
world,” said Ted Meisel, Senior Vice President, Yahoo! Inc. “Unifying
all of our search marketing and related products under one banner and
one common approach reflects our commitment to integrate and simplify
online advertising, allowing businesses of all sizes to take advantage
of the Yahoo! search marketing solutions that best fit their marketing

Overture will formally change its brand in the U.S. early next quarter.
After the U.S. re-branding is complete, Overture's international markets
will be re-branded at a later date – except for Japan and Korea, where
the Overture brand will be maintained. Several products within the suite
will be re-named once Overture assumes the Yahoo! brand in the U.S.

About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked
Internet destination. Headquartered in Sunnyvale, Calif., Yahoo!'s
mission is to provide online products and services essential to consumers'
lives and offer a full range of marketing solutions to enable businesses
to connect with Yahoo!'s hundreds of millions of users worldwide.

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