Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Tuesday, March 29, 2005

Google buys Urchin: A web analytics software company

It was announced today that Google is buying Urchin, a Web analytics software company.

"We want to provide Web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."

From Google's past behavior, I wouldn't be surprised to see a free or reduced priced version of the software Urchin makes being offered to Google Advertisers very soon. They did a similar thing after purchasing Picasa and Keyhole.

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