Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Monday, January 17, 2005

Is it time to move to Overture?

I've been ignoring Overture for a while now because Google allowed direct linking to merchant site via affiliate links. For as long as I remember, Overture has always required a landing page. But now that Google also requires a landing page, I'm starting to reevaluate what overture has to offer.

I already had a few landing pages for some programs I had been promoting, but it seems like Google has a very strict rule about what an acceptable landing page is.

Right now it seems like overture is less strict about landing pages, so I'm going to start testing how my ads work on overture.

As for AdWords, my long term goal is to start building "landing mini-sites" instead of landing pages. But this is only going to be for my most profitable campaigns.

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