Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Thursday, January 06, 2005

Google AdWords™ Announcement: Affiliate Policy Change

Hello from the Google AdWords Team:

In January 2005, Google will incorporate a new affiliate
advertising policy that is designed to provide a better user
and advertiser experience.

What is changing:

With this new affiliate policy, we'll only display one ad per
search query for affiliates and parent companies sharing the
same URL. This way, users will have a more diverse sampling
of advertisements to choose from. As always, your ad will be
displayed based on its Ad Rank for given searches, which is
determined by a combination of your ad's maximum cost-per-click
(price) and clickthrough rate (performance).

For instance, if a user searches for 'books' on or
anywhere on the Google search and content networks, Google
will take an inventory of ads running for the keyword 'books'.
If we find that two or more ads compete under the same URL,
we'll display the ad with the highest Ad Rank.

How this will affect you:

If you're an affiliate, this means that you no longer need to
identify yourself as an affiliate in your ad text. However,
your current ad text will continue to display your affiliate
status until you change it.

Affiliates or advertisers using unique URLs in their ads will
not be affected by this change. Please note that your Display
URL must match the URL of your landing page, and you may not
simply frame another site.

What you should do:

We recommend that you continue to monitor your ads'
performance and optimize your ads as needed to ensure they're
bringing you the best results. Please visit our Optimization
Tips page for more information:

By improving our ad relevancy, we believe that users will have
a better search experience, which will help you reach more
potential clients in the future. We'll continue to make
improvements to AdWords over time to further improve the user
experience and help increase the performance of your ads.

We look forward to continue providing you with the most
effective advertising available.

The Google AdWords Team

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