Google lowers price of Urchin

A while ago when I wrote about Google's purchase of Urchin, I talked about how they were probably going to reduce pricing. It's finally happened.

In addition to reducing the price, a new feature they added is the ability to import pay-click costs directly from Google AdWords accounts, the first integration of Google's services with the Urchin platform. Google says this will enable users to more easily evaluate the return on investment of their online advertising campaigns.