Nana Gilbert-Baffoe's blog about affiliate marketing and related topics that will be of interest to affiliate marketers.

Thursday, June 23, 2005

Yahoo Testing Behavior-Based Content Ads

According to a story on ADWeek Yahoo is testing out behavior based content ads. The technology is based on work done by Revenue Science a Washington company.

This is an interesting change from what Google is doing with AdSense. I'd be interested in seeing just how effect behavioral based ads are compared to context based ads. With behavioral ads, instead of the ads being targeted to the content of a page, it's actually based on the visitor's past behavior. This could include data such as what pages they views and what they typed into search boxes.

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